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Four Trade Show Mistakes to Avoid

Four Trade Show Mistakes to Avoid
Attending an NYC trade show can grow the success of your business and get your name out there only if you avoid these trade show mistakes. No Pre-Show Buzz According to Entrepreneur, you should begin advertising your attendance at a trade show at least a couple weeks before the event, and up to a month before. Outreach and frequent posts on social media are a great way to drum up interest and excitement for what you’ll have on display and what your brand can promise. If you don’t do any advertising, don’t expect people to be flocking to your booth– or even know you’re there. Bad Booth Design Visual appeal and unique design will draw eyes and traffic to your booth. An unorganized or unoriginal looking display isn’t inviting or interesting to visitors. And with companies like Nimlok New York City offering custom booth design, there’s no excuse for poor visuals at an NYC trade show. Bad Staffing Don’t put the wrong person in your booth, or else you’ll drive away visitors. Putting someone with a less-than-stellar attitude or a lack of knowledge of your brand or product can damage your impact and reputation. Failure to Follow Up If you collected email addresses or other customer info show attendees, don’t forget to use them. Promising updates on your product, special offers, or other follow-up and then failing to deliver will have you forgotten fast, and also make you look unorganized. Organization, proper planning, and a good team can all help with your trade show success and keep bigger mistakes at bay. Make sure you enlist the help of professionals when it comes to planning your strategy. Be the first to like. Like...
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3 Tactics to Create a Killer Tradeshow Booth

3 Tactics to Create a Killer Tradeshow Booth
Tradeshows are important to participate in, but the booths are the most important part of the process. Your booth is representing your entire business and brand. A poorly designed one makes a lasting negative impression, or no impression at all. Here are a few tips about how to make a great and memorable tradeshow booth. 1. Work with an Experienced Designer If there’s one place where you want to invest good money, it’s with a designer. A booth designer can make or break your tradeshow experience. In NYC, there are many designers that specialize in trade show booths, but don’t settle for just anyone. Research track records, client testimonials, and the firm’s portfolio. 2. Fast Flash First Impressions Huffington Post points out that our first impressions of people are made in a tenth of a second, and trade show booths are the same way, especially in NYC. Think of your booth makes an impression. Try walking down the street or through a tradeshow floor, and consider what catches your eye and why. The core principle is that your booth has to make an impression the moment someone’s eye hits it, so be prepared to pop. 3. Don’t Be Afraid to Be Unique At your next tradeshow, have a look around to see what your competitors are doing, and then reinvent the wheel. One of the most important ways to stand out is to do something different, but with style. Innovation requires a careful balance between practicality and originality, but if you can create a booth that’s different, people will be attracted to it. If every booth you see is using large logos front and center, find a way to do something a little different while also keeping the core value of putting your brand identity prominently. It’s all about thinking outside the box. Creating a fantastic tradeshow booth is all about approaching the design and execution as a creative task. You’re dealing with what is essentially a marketing tool, so throw you best creatives at the job and see what they come up with. The worst thing you can do at a tradeshow is fade into the background. Be the first to like. Like...
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