3 Tips to Optimize Your Site with Graphics

by | Jun 6, 2018 | Search Engine Optimization

The world may as well run on search engines—actually, some may argue that it does. With 3.5 billion internet searches per day and over a trillion searches each year, it’s easy to see why companies and small, local businesses like yours might be interested in improving their visibility by utilizing SEO services available in the Oklahoma area.

More Than Words

SEO, which stands for “search engine optimization,” is one of the most effective strategies a company can employ in order to ensure that potential clients are exposed to their information and see what they have to offer. While many SEO services rely on the clever use of keywords in order to rank highly in search results and draw reader attention, the graphic design of an SEO-optimized web page is just as important.

Optimize Graphics for Search

There are a few ways in particular that high-quality graphics and images on your site can help with SEO—some of the best are listed below.

  1. Check that you’re the size of your image files isn’t too large. The last thing that you want is for your graphics to slow down your page and frustrate potential consumers.
  2. Be smart in the way that you associate text with your images. The Search Engine Journal points out that, while visual search technology is showing improvement, search engine bots still rely on the text accompanying an image in order to determine what that image is about.
  3. Avoid stock photos if at all possible. Your readers will appreciate genuine, original content that is unique to your business and the services you offer. Images that genuinely reflect your mission will help to engage them in understanding your goals and may bring them closer to a desire to participate in your company or purchase your services!

You don’t have to be a graphic design expert to make the best use of your company’s website. Instead, solicit help from companies that offer local SEO services for Oklahoma businesses.

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